Off the Record

Laura Monn Ginsburg, co-founder of Apparatus, on being excited by the possibilities

Minneapolis-St. Paul Business Journal and Platinum Bank Season 2 Episode 13


Laura Monn Ginsburg, partner and principal of Apparatus GBC, is the kind of person who feels energized by potential. From launching Apparatus, a general benefit corporation that seeks to serve the common good, to then deciding to specialize part of her consultancy work in cannabis, Monn Ginsburg believes people who care can get things done, she says in the latest episode of Off the Record.

“The thing that was enticing to me was just the possibility of it all,” says Monn Ginsburg in her conversation with hosts Dave Faust, CEO of Platinum Bank, and Jen Hellman, CEO of Goff Public.  

Listen to the episode to hear more about: 

  • The time management lesson that came from Monn Ginsburg’s first internship interview (13:56). 
  • When she became a person with two last names — and why (17:32).
  • What Apparatus is all about (21:24). 
  • The launch of Apparatus’ cannabis division, Blunt Strategies (26:50). 
  • Monn Ginsburg’s unique hobby, for which she has a dedicated Instagram account (35:13). 

Leaders like Monn Ginsburg understand the value of moving quickly and acting creatively, just like Platinum Bank. Learn more about business banking with a different kind of bank.